The Ukrainian brand DEMN 22 is a collection for girls that fosters freedom of expression and self-discovery through style experiments.
The heroine of DEMN 22 is the creative director of her wardrobe. He weaves notes of rebellion into the classic style, makes trends work for him and does not hide his “wild nature”. Its color is the most noticeable in a fashionable savannah, and only street style photographers can capture it.
This concept originates from the brand’s designer Anna Yurchenko’s own style. Her passion is rich colors, characteristic accessories and unexpected details. And her intuition is set to predict trends by default.
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